Selecting the right SEO Keyword phrases to target is critical to the success of your marketing program. If you select the wrong keywords to target you will be looking at many years of frustration. But how can you know if you are choosing the right ones?
Here is what you should know:
1. Will the keywords generate enough potential customers?
2. What does the competition look like for the keyword phrases?
3. What is the SEO Value of Ranking #1?
It’s best to analyze how much traffic each keyword will generate. More traffic means more customers! So let’s say a keyword gets 5,400 monthly searches on Google.com. That is 180 seaches each dai. Now let’s look at how much traffic the top websites get.
The 3 prime SEO spots get the vast majority of the traffic. The higher you rank the more traffic you acquire. Here are the rough numbers:
# 1 ranked site gets 40% of the traffic
# 2 ranked site gets 14% of the traffic
# 3 ranked site gets 8% of the traffic
# 4 ranked site gets 6% of the traffic
# 5 ranked site gets 5% of the traffic
# 6 ranked site gets 4% of the traffic
#7 ranked site gets 3% of the traffic
The remaining potential customers is shared by everyone else.
So when you actually get your business website ranked #1, you can expect to get 42% of the traffic or 75 visitors/day to your site.
When selecting keyword phrases to target, if the No. 1 ranked site for a particular keyword phrase does not have the potential to deliver at least 50 visitors/day You shouldn’t target the keyword phrase.
Now your list isprobably much shorter. The very next action to consider is your level of competition.
SEO requires much and effort, but how much time and effort? How hard is it going to be to get to the top spot? Before you target a keyword you must understand the strength of the competition. Below is a quick list of what you should know about every competitor appearing on Page 1 for a particular keyword phrase. If you do not understand what these things are or if you don’t know how to get this info quickly, you need to partner with a good SEO.
Here is the information you need to know about the competition:
1. Age of the Domain
2. The Page Rank of the Ranked Webpage
3. The number of of Page of the Ranked Site
4. The total number of Referring Websites to the Ranking Domain
5. The number of Referring WebsitesDomains to the Ranked Web Page
6. The total number of back links to the Ranking Web Page
7. The total number number of backlinks to the Ranked Domain
8. The total number number of. edu and also. gov backlinks
9. Does the Domain possess a DMOZ listing?
10. Is the website listed in the Yahoo! Directory
11. Does the keyword phrase appear in their URL, Title, Description and Headings?
This information will explain how difficult it will be to get a #1 ranking.
Okay, now your list ought to be even shorter. We have one more thing to consider.
How much is it worth to you to have the Top Ranking? Here is a simple formula I use. To make use of it, you must first understand how much it costs to get the top Google Adwords Ad for your potential keyword phrase and how much traffic to expect once you acquire the top ranking.
SEO Value = The expected number of visitors x Google Adword Ad Cost
In our example, we estimated a keyword would deliver approximately 75 web visitors on a daily basis. If the top Google Adwords Ad costs $2 for each visitor, then the Keyword Value for this keyword phrase is $2 x 75 visitors. So the SEO Keyword Value for the particular keyword phrase is $150 per day or $4, 500 per month for the business.
When analyzing a particular keyword phrase. if the potential keyword phrase has a SEO Keyword Value of lower than $50/Day, do not necessarily target it.
Also, any SEO Proposal that you receive should contain this level of keyword selection research.