Before I talk about keyword research, put this phrase in your browser’s search panel, “SEO services in Michigan”. Google and the major search engines shall pick this up and list all the associatedsites. The phrase you typed is a keyword or more precisely, keyword phrase. The sites displayed are the result of SEO techniques accomplished on those websites. The better the SEO techniques used the closer to the first page of the search engines you get. One crucial element of SEO is picking the correct keyword phrases or keywords by way of keyword research.
Definition of Keyword Research
Keyword research is the process by which you search and pick the right keywords or keyword phrases to boost your website. It’s not as easy as you think. It takes time and commitment to accomplish. For example, you wish to know what keywords you can employ for violin lessons. I suggest a cost-free keyword tool in which just about everybody is deeply familiar with, Google Adwords Keyword Tool. Type violin lessons when you get to Google Adwords Keyword Tool, a comprehensive list of related keywords is showed. Take a look at the columns on your right. One of the columns has a heading of Global Monthly Search Volume. This column tells you the estimated number of Internet users who search for each keyword per month. Choose the keywords with over 2500 search volumes. This will guarantee that there is a sensible number of individuals who are in fact searching for your keywords. Immediately after deciding on your keywords, you do have to be mindful how many individuals are competing for that keyword. You can get a paid keyword evaluation tool or use the free version of Traffic Travis. Get your keywords from the list that possess no or easy competition so you will rank high. These keywords with easy competition are the ones you will use in your blog posts and articles which in return could make you rank greater in the search engines.
Never do keyword stuffing; this is a way in which keyword density in your article, website or blog post is more than two percent. They get flagged down and can be penalized by the major search engines. This strategy was utilized before to elevate the ranking of websites. Additionally, the article loses its essence because of too much keyword use. It’s vital to keep in mind you’re writing high quality content for human viewers and not Google robots.
Without choosing the correct keywords through research, the major search engines will not perceive where to find your website and how high to rank it. It’s normal to feel confused because a lot of these are new things to you. To make the process significantly easier, go the extra mile and get the complete SEO package and not just keyword research.